Yoplait Critical Analysis - 883 Words

Critical Analysis of General Mills’ Yogurt Business Introduction General Mills, Inc., is a U.S. leading based food company, producing packaged flour, breakfast cereals, refrigerated yogurt, dry dinners, frozen vegetable, and similar products. It’s consumer product has been sold and marketed in U.S. Retail stores, convenience stores, and outside of the United States (Forbes, 2017). In General Mills’ several yogurt product lines, â€Å"Yoplait is a leader in the multi-billion dollar U.S. yogurt category,† and is also available in about 70 other countries in the world (General Mills). Due to its brand marketing strategy and popularity, Yoplait has been ranked as one of the top 10 yogurt brands in United States’ yogurt industry. Although the†¦show more content†¦According to the Organic Trade Association (OTA), a survey shows that â€Å"The robust American organic sector stayed on its upward trajectory in 2016, gaining new market share and shattering records, as consumers across the United States ate and used more organic products than ever before,† tolerating sales of $47 billion in 2016 and is still expecting to see a continuous growth (OTA, 2017). General Mills can also make a turnaround by debuting the new organic product in both American Market and the Asia-Pacific yogurt market, where its market has been growing at a fast pace. Particularly in China, where demand for healthier yogurt has been growing exponentially in the country. At the same time, General Mills may also enhance marketing strategies of its Yoplait brand in Japan, where flavored yogurt is gaining significant popularity. (Mordor Intelligence, 2017). Recommendations The best solution for handling the threat of Yoplait’s decreasing net sales is to debut a new yogurt product segment that holds that strong presence of organic ingredients. The continuous growth of the yogurt market is stimulated by the increasing awareness of the health benefits of yogurt and favorable yogurt,Show MoreRelatedYogurt Case Study777 Words   |  4 PagesAfter getting the U.S license for the Yoplait brand back in late 70s, General Mills has been introducing yogurts to American and the U.S. consumption of yogurt per person grew 645 percent from 1980 through 2013 (Tribune, 2017). General Mills finally buying just over 50 percent of Yoplait brand. At that time, General Mills was at par with a French company, Danone. In the past years, all top 10 of yogurt brands are enjoying the rising sales, except for Yoplait. Yoplait’s sales have plunged 23% overRead MoreThe Total Global Retail Value For Yogurt1026 Words   |  5 Pagesdominate the U.S yogurt market currently are Danone, Chobani LLC and General Mills. Yoplait by General Mills who used to be the country’s leading brand, has been surpassed in the US yogurt market by privately-owned Greek yogurt maker Chobani. While Dannon represents the top yogurt brand in the US with a 34% market share (Shoup 2017). Yoplait is originally from France and General Mills held the US license for Yoplait since the 1970s and it acquired a 51% stake in the brand in 2011, but its share ofRead MoreNestle History7697 Words   |  31 Pagesdifferent products in the various fields: baby foods, dairy products, breakfast cereals, ice creams, chocolates and confectionery, prepared foods, beverages, food services, bottled water, and pet care. This brings us to the main focus of our case analysis, the dairy division, and the yogurt product LC1 that lies within that division. Dairy Division / LC1 The dairy products at Nestlà © are a big driving force for the growth of the company’s sales. With the health kick of the many individuals aroundRead MoreMarketing strategies adopted by FN Dairies2521 Words   |  11 Pagesdominance in market share across various products, such as sweetened condensed milk has close to 50% share in Malaysia. In this paper, I will analyse the marketing strategies adopted by FN Dairies and also I will suggests ways to further enhance it. Analysis of the Marketing Strategies adopted by FN Dairies Marketing strategy is the long-term plan for developing a marketing mix that will achieve the organizations objectives by meeting the target markets needs. Marketing mix refers to a unique blendRead MoreThe Business Case for Corporate Social Responsibility: a Review of Concepts, Research and Practice15551 Words   |  63 Pagesumbrella term which embraces both the descriptive and normative aspects of the ï ¬ eld, as well as placing an emphasis on all that ï ¬ rms are achieving or accomplishing in the realm of social responsibility policies, practices and results. In the ï ¬ nal analysis, however, all these concepts are related, in that they are integrated by key, underlying themes such as value, balance and accountability (Schwartz and Carroll 2008), and CSR remains a dominant, if not exclusive, term in the academic literature andRead MoreGeneral Mills It3528 Words   |  15 PagesPillsbury. These iconic brands led to the production and supply of a staggering number of goods , and General Mills provides consumers, on average, two million pounds of Green Giant vegetables, 60 million boxes of cereal and five million cups of Yoplait yogurt per day. General Mills operates under four business segments: U.S. retail, international, bakeries and foodservice and joint ventures. Fiscal year 2010 net sales for General Mills were $14.8 billion, up 1% from the previous year (â€Å"AnnualRead MoreMarketing Management, 14e (Kotler/Keller) Chapter 6 Analyzing Consumer Markets7319 Words   |  30 PagesInc. Publishing as Prentice Hall 13) Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. 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Race, Ethnicity, And Gender - 783 Words

Race, ethnicity, and gender has been a significant topic discussed throughout many years. However, it can has its negative cognectation because people feel superior to other people due to their race, ethnicity, social class and gender. There are many philosophical theories that relate to these discussion such as white gaze, one drop rule, and five faces of oppression. Moreover, these theories also applies to my ethnicity which is Dominican. Even though race is not a real concept, due to the fact that is a men made belief to categorize people based on their skin color, culture, and religion, it isolates people into experiencing new things. Thorough history, we have seen how blacks have been treated due to their skin color. Thus, when it sex, and gender, women are treated differently due to the idea that women have to be protected and depend on a men to provide, shelter, and provide money. Takes away the independence of a women, and not until recently, women are gaining their power and wellness. In my opinion I believe white gaze is a common practice in America and it affects many people who are not part of the â€Å"white race†. White race is looking at the world thought the eyes of white person. One way this affects a nonwhite person is that they face racism, or stereotypes. I chose this idea because I experienced white gaze here at Canisius College. Once, I was looking for a professor, However she was not there but I left a message with another professor who was Caucasian.Show MoreRelatedRace, Ethnicity And Gender1660 Words   |  7 Pages Diversity is increasing in the western countries rapidly, hence it leads to discrimination in race, ethnicity and gender. The question that arises is about fairness, appropriateness and equality between among races and ethnicities. The paper is focused determining whether offenders are discriminated because their race in parole decision making process. Parole is permanently or temporarily release from prison or from offender’s sentence. There are three types of parole releases: discretionary releaseRead MoreRace, Gender, And Ethnicity795 Words   |  4 PagesShivani Amin Professor Trefethen Philosophy 5 4 November 2015 Race, Gender, and Ethnicity in American Law The Virginia Military Institute was a higher education school in Virginia. It claimed to train the leaders of the future, or â€Å"citizen-soldiers† and impart to its students great discipline; however, it only enrolled male students. In 1996, the United States government sued the state of Virginia and the Virginia Military Institute for its male-only policy as a violation of the Fourteenth amendment’sRead MoreGender, Race, And Ethnicity And Power Essay1507 Words   |  7 Pagessocio-autobiography, I argue that the society is an nightmare as humans develop a whole range of complex sociological concepts. The following paragraphs will explain the struggle of my life experiences being influenced by using the concepts of gender, race and ethnicity and power. My journey began the moment I entered the world on May 25, 1996. I was born and raised in a small developed country called New Zealand. At birth, my biological sex was quickly determine as I was category as a baby girl. MyRead MoreRace, Sexuality, Gender, And Ethnicity2191 Words   |  9 Pages Throughout the second season of ABC’s American Crime, there were an extreme amount of ways in which race, sexuality, gender, and ethnicity were depicted, troubled, and interrogated. While watching the second season of American Crime in class, it almost seemed as if the entire series was made just to explore each and every component of this course, Ethnics 1010. The series successfully explored through numerous situations with all of these important components that we have discussed throughout theRead MorePolicing in Regards to Race, Gender and Ethnicity819 Words   |  3 Pagesthe United States the issue of Policing in regards to race, gender and ethnicity has been an ongoing reform in which state and local legislatures have been dealing with as of recent years. Although there have been legislation on equal opportunity, the primary significance in promoting equality has been the Civil Rights Act of 1964. The Civil Rights Act is a federal legislation, which in part bars discrimination based on race or gender. Employers from local and state agencies are all affectedRead MoreGender And Race And Ethnicity Effect Participation2120 Words   |  9 Pagesâ€Å"Giving definitions of each, outline how class, gender and race and ethnicity effect participation in sport.† Many ideologies in sport have caused controversy, relating to who is entitled to participate in terms of gender, race, ethnicity and class. Participation can be defined as â€Å"the action of taking part in something†, but excludes these potential barriers which can prevent an athlete from reaching their sporting potential. This essay will explore some of these barriers which effect participationRead MoreThe Social Construction of Race, Ethnicity, Class, and Gender1043 Words   |  5 Pagesindividuals and groups. This distribution is not random, it is patterned and structured. Three important axes of global inequality are gender, race and ethnicity, and class. These inequalities are on a global scale and are found in virtually all societies. It wasnt until relatively recently, however, that a caste system developed to include race and ethnicity among class and gender. Since imperialism and the conquest of the Americas, a number of social changes have occurred, and, as a resul t, the dominantRead MoreComparative Perspectives On Concepts Of Gender, Ethnicity And Race886 Words   |  4 PagesTaili Mari Tripp’s essay Comparative Perspectives on Concepts of Gender, Ethnicity and Race articulates that within different countries exists two opposing types of feminism Difference feminism and Equality feminism. Tripp places each type of feminism in the context of different countries to measure their effectiveness and compatibility with the pre-existing political landscape and cultural attitudes. 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The Puritans only extended the region to those who believe in the Calvinist orthodoxy of the dominant Congregationalist Church. This exclusiveness was to limit population diversity. Puritan values and a rough environment made New England the most religiously and ethnically consistent region

Fleurs tracks Essay Example For Students

Fleurs tracks Essay Fleur’s TracksIn Louise Erdrich’s â€Å"Tracks†, the readers discovers by the second chapter that there are two narrators, Nanapush and Pauline Puyat. This method of having two narrators telling their stories alternately could be at first confusing, especially if the readers hasn’t been briefed about it or hasn’t read a synopsis of it. Traditionally, there is one narrator in the story, but Erdrich does an effective and spectacular job in combining Nanapush and Pauline’s stories. It is so well written that one might question as he or she reads who is the principal character in this story? Being that there are two narrators, is it Nanapush, the first narrator, him being a participant in the story, who tells his story in the â€Å"I† form? Or is it Pauline, the second narrator, who also narrates in the â€Å"I† form? Upon further reading, the motive for both narrators’ stories become more evident, and by the end of the book, it becomes clear that one character is the driving force for both of the narrators’ stories. This central character is Fleur Pillager. She in fact is the protagonist of â€Å"Tracks†. Even though she is limited in dialogues, her actions speak more than words itself. Structurally speaking, Fleur is mentioned in every chapter of the book, either being referred to by the two narrators or being part of the story. In fact, after researching the novel several times, no other character including the two narrators is consistently mentioned in every chapter. In the first chapter, Nanapush tells Lulu, his granddaughter, about the fate of the Chippewa Tribe. He then spends most of the chapter discussing the beginning of Fleur, who is Lulu’s mother, and how he saved her life. In the second chapter, Pauline, the second narrator, begins her story gossiping about Fleur to an unknown listener in detail. Pauline continues to focus her story on Fleur’s life, discussing in length of incidents about her. Pauline’s obsessive behavior becomes more evident when she’s in Argus with Fleur. â€Å"Since that night (in Argus), Fleur puts me in the closet, I was no longer jealous or afraid of her, but follow her close as Russell (Pauline’s cousin), closer, stayed with her, became her moving shadow that the men never noticed†¦Ã¢â‚¬  (22). Therefore, in these two chapters both narrators set the stage for telling their stories on their account of Fleur. Not only does Fleur â€Å"starts off† the novel, she also â€Å"ends† the novel with the climax of her standoff with the Turcot Company at Matchimanito. The unsuspecting lumbermen frightened by the mysterious falling of the trees around them while Fleur smiles on knowing that she is the catalyst of the falling trees. With the importance of Fleur throughout â€Å"Tracks†, she can be symbolized as being the nucleus of an atom. Fleur, being the nucleus while the two narrators are like protons and electrons orbiting around Fleur. Without the nucleus of an atom, there wouldn’t be an atom; just as if there were no Fleur, the two narrators wouldn’t have someone to focus on. On the other hand, if the atom were missing some electrons or protons, there would be an imbalance, but there would still be some form of an atom. In other words, each narr ator’s story can be considered a separate entity. It might not be as complete if the two stories were together, but because each story has a subject, a motivation and a conclusion. It can â€Å"survive â€Å" on its own. But, because of Fleur’s importance in both stories, she cannot be excluded from either story without afflicting it detrimentally. If we relate this to the novel and eliminate Pauline and her story, we still have Nanapush telling the history of Fleur and the Chippewa’s to Lulu. However, what is the significance of Nanapush telling Lulu about the history of both her tribe and her mother? The reasons are two-fold. First, to reunite Lulu and her mother, Fleur. It seems that right from the beginning, Nanapush tells Lulu, â€Å"Fleur, the one you will not call mother† (2) implies there is friction between Lulu and Fleur. And that Nanapush takes on the role of peacemaker. By telling Lulu about the history of Fleur, he tries to make her underst and why Fleur had to send her away. It wasn’t because she didn’t love Lulu. On the contrary, it is because Fleur loved her so much she sent her away in order to save her from the worst. Secondly, to dissuade Lulu from marrying a Morrissey. Nanapush forewarns Lulu by telling her the history of the Morrisseys, and the relationship between the two families. He tells Lulu, â€Å"so take a lesson from what an old man knows and think about this Morrissey twice! Let me tell you how that pack of dogs existed† (180). Obviously, the tone of his statement reveals a feeling of anger and animosity with what his granddaughter is about to do. Because of the bitterness between the two families caused by betrayal of each other and the decline of status of the Morrissey’s, Nanapush continues to discourage Lulu. He says, â€Å"granddaughter, if you join this clan, I predict the union will not last. Listen to experience and marry wisely. I always do†(182).While Fleur and Lulu are the main reason for Nanapush’s story, Pauline plays only a minor role in his story. Her role of being an antagonist to Fleur. But, from Nanapush’s point-of-view, â€Å"Pauline was unnoticeable, homely if it must be said, Pauline schemed to gain attention by telling odd tales that created damage (39). Her presence to him is more like a pesky fly that won’t go away. It is this lack of attention by others in which drives Pauline to tell her story. .u19af39d5095de65a801e3bda30209741 , .u19af39d5095de65a801e3bda30209741 .postImageUrl , .u19af39d5095de65a801e3bda30209741 .centered-text-area { min-height: 80px; position: relative; } .u19af39d5095de65a801e3bda30209741 , .u19af39d5095de65a801e3bda30209741:hover , .u19af39d5095de65a801e3bda30209741:visited , .u19af39d5095de65a801e3bda30209741:active { border:0!important; } .u19af39d5095de65a801e3bda30209741 .clearfix:after { content: ""; display: table; clear: both; } .u19af39d5095de65a801e3bda30209741 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u19af39d5095de65a801e3bda30209741:active , .u19af39d5095de65a801e3bda30209741:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u19af39d5095de65a801e3bda30209741 .centered-text-area { width: 100%; position: relative ; } .u19af39d5095de65a801e3bda30209741 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u19af39d5095de65a801e3bda30209741 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u19af39d5095de65a801e3bda30209741 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u19af39d5095de65a801e3bda30209741:hover .ctaButton { background-color: #34495E!important; } .u19af39d5095de65a801e3bda30209741 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u19af39d5095de65a801e3bda30209741 .u19af39d5095de65a801e3bda30209741-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u19af39d5095de65a801e3bda30209741:after { content: ""; display: block; clear: both; } READ: Significants Of Soviet Unions First Atomic Bomb EssayLooking back at the atom theory stated earlier, if we exclude Nanapush and his story from â€Å"Tracks†, what we have left is Pauline’s obsession with Fleur. In Pauline’s eyes, as well as others, Fleur is good- looking, mysteriously powerful and dangerous. In contrast to her who is â€Å"a skinny, big-nosed girl with staring eyes† who is also so â€Å"poor-looking† (15). Pauline notices these differences and in effect becomes jealous of Fleur because of all the attention she receives from people. She sees herself in â€Å"competition† with Fleur. At first, Pauline just wants to b e close to Fleur, but by the end she wants to be â€Å"better† than her. Within her story, the argument that Pauline is the protagonist and that Fleur is her antagonist could be valid, but if you look at the novel in its entirety, meaning the structure and content, the principal character that emerges from it is Fleur Pillager. Work CitedErdrich, Louise. TracksNew York: Harper Row, 1988

When Ledgends Die Essays - Films, When The Legends Die, Hal Borland

When Ledgends Die In the book When the Legends Die by Hal Borland, Tom is influenced by many people and their ideas. As his settings change, new things influence him to change his personality. The three main influences on Tom are his mother Bessie, Red Dillon and Mary Redmond. His biggest influence out of everyone would be his mother Bessie. She taught Tom about the old ways, how to fish, chant and weave baskets. Basically she him everything he knows. As well as teaching Tom all these things she taught him to be self sufficient. Eventhough she had 13 years with her son, she gave him a belief in his indian ways that would come back again later on in his life. At the end of this novel when he goes back to the old ways, it's really a way for him to thank her for everything she provided him with. He really found himself at the end of the novel and found his purpose in life. Red Dillon was the total opposite of Bessie. He made him forget about where he was from and his goals for life. He pushed Tom farther away from his history. He also got him to cheat and drink. Tom knew these things were wrong but it stayed in his routine. Red tested Tom to his fullest and pushed Tom to work harder. Unfortunatley Red did not work quite as hard as Tom and even got Tom to set a deadfall on one of his rides. When he was living with the white man he was getting used to the white peoples ways all the while losing site of his Ute history. Mary Redmond who was another of Tom's influences played a big role in encouraging Toms to change his ideas about life in general. She was the one looking over him wile he was staying in the hospital. She was the only person that was in the hospital who truly cared for him. He knew she meant well but he was scared to ask her for help because he had been let down so many times before in his life. She changed his thinking on what he was going to do when he go out of the hospital. At first he wanted to go back to riding but decided to take some time off. In conclusion in the book When the Legends Die by Hal Borland, the main character Tom was influenced by a lot of people and had alot of choices that would change his life.. The three main people were Bessie, Red Dillon and Mary Redmond. He was influenced by them to make certain decisions and actions that would affect him for the rest of his life. , Biographies

Free Essays on West Side Story

of Arthur Laurents for the script and book. The love story proved to have universal appeal throughout all artistic forms, as it had already been adjusted for opera and ballet. The contemporary adaptation of this timeless classic alters details and deepens the message of hatred, but maintains Brooke and Shakespeare’s vision. The relationships between the characters, plot sequence, and theme of hatred in West Side Story and Romeo and Juliet intertwine resulting in two similar, yet varying versions of ... Free Essays on West Side Story Free Essays on West Side Story Contrast of Romeo and Juliet and West Side Story Essay written by: thevshuhaslanded Three Hundred Fifty Years of Blind Love: A Contraposition of Shakespeare and Robbins’ Romeo and Juliet Andy Warhol once said, "They say that time changes things, but actually you have to change them yourself." Two hundred fifty years passed between the original Romeo and Juliet and the premiere of West Side Story on Broadway in 1957. However, time did not change the message of the story, simply the creators’ unique visions evolved. Shakespeare’s delivery of the timeless tale of desperate love in his classic Romeo and Juliet proves to only intensify through retelling and modern interpretation. Audiences cherish Romeo and Juliet as one of the most beloved plays of all time from the Elizabethan Age to the present. Romeo and Juliet have attained the role as the quintessential lovers, and the noun, "a Romeo," is synonymous with " lover." Shakespeare’s Romeo and Juliet is closely based on Arthur Brooke's tale, The Tragicall History of Romeus and Juliet. The language, attitudes, and customs detailed in the play are generally English, in spite of Brooke’s origin! al Italian setting. In 1949, choreographer Jerome Robbins decided to retell Brooke and Shakespeare’s romantic tragedy using song and dance, elements of racism and nationalism, and a modern vernacular. Robbins called upon the musical talents of composer Leonard Bernstein and the words of Arthur Laurents for the script and book. The love story proved to have universal appeal throughout all artistic forms, as it had already been adjusted for opera and ballet. The contemporary adaptation of this timeless classic alters details and deepens the message of hatred, but maintains Brooke and Shakespeare’s vision. The relationships between the characters, plot sequence, and theme of hatred in West Side Story and Romeo and Juliet intertwine resulting in two similar, yet varying versions of ...

Butterflies essays

Butterflies essays The Danaus Plexippus, belonging to the family Danaidae, more commonly known as the Monarch Butterfly, is one of Nature's most beautiful and well-recognized insects. This elaborate creature is classified, according to its (1) large wingspan (approximately 10 centimeters across at times) and proportionally smaller body, (2) shingle-like scale covering on these wings, (3) a pair of antennae on its head, as well as (4) having mouth parts which resemble drinking straws; in the 4th largest order of insects (along with Moths) known as Lepidoptera (Greek lepis, "scale"; ptera, "wing"). The Monarch Butterfly is an insect, which, (like most other insects) has a hard outer skeletal structure known as an exoskeleton and a body divided into three segments: the head, thorax and abdomen. The Monarch (like all other butterflies) has two knobs or clubs at the tips of its two antennae, which protrude from its head, as well as drinking-straw-like mouthparts. These physical features, as well as the blazing orange-reddish tones, highlighting the wings and emphasizing the sporadic white spots on the black body of the butterfly, are the main features depicting the Monarch Butterfly. The Butterfly in general is found almost everywhere on the glove except the Antarctic and Oceanic regions. The Monarch being one of these creatures is found primarily in North America throughout diverse biomes such as forests, grasslands, deserts, and alpine highlands. Monarchs' habitats vary from flowery meadows and fields, along stream banks, roadsides, edges of woods, and in clearings, glades, and nature reserves of all sorts. The Monarch as described, prefers open, sunny settings, and is often found on prairies, and in deserts following spells of rain. Monarchs also generally prefer undisruptive habitats, places where humans don't reside, or in populated areas where gardeners have planted flowers, herbs, and shrubs that are attractive to the Monarch. Th ...

Cultural Variations in Comfort Foods Dissertation

Cultural Variations in Comfort Foods - Dissertation Example Locher et al (2005) use symbolic, interactionist and structuralist perspectives to show the method of the social construction of some foods categorized as comfort foods and emphasize the need to include social and physiological dimensions of comfort foods within cultural perspectives (Locher et al, 2005). The concept of comfort foods could, however, be more complex and may not be just based on cultural dimensions or how different cultures react to the philosophy of comfort foods and eating for comfort.   It can be conceptualized that even if a culture is not openly aware of this theory it still portrays characteristics of rationalizing food as a comfort or as a physiological process. There are four key areas to this idea and these are a psychological impact, physiological effect, age and gender considerations, and the region or cultural identity of the society.   These four areas all have a part to play in the way comfort food is interpreted in various cultural societies. Therefo re, although cultural identity does play an essential part in the wide scheme of things, there are innumerable other reasons why this complexity associated with food exists (Wansink, et al 2003, p.739).  Comfort eating can be understood as something rather symbolic to an individual, such as the feelings it evokes or memories that are expressed by the mere association with certain foods (Wansink, et al, 2003, p.739).   This would have to do with the psychological processes it presents.   Some specific foods promote a pleasurable experience for those who are fixated on them, which although, is a psychological effect, can be derivative of the individualistic trait in a society.   In this regard, different cultures can be drawn to various food choices simply by how they make a person feel when they are suggested.   A society does not have to be entirely individualistic or collectivist to have this type of reaction to food either (Wansink, et al 2003. p.739).